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©CWM — FW25

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huy + ivor

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project by

The creative process of
crafting stand-out websites

active ingredients

webflow

gsap

chapters

01. about

02. design + dev

chapter 1:

about

Why creative websites?

CREATIVITY

 <_<

Creative websites are the

intersection of creativity

and technicality to form

bespoke digital expierences

that spark emotion.

This project is dedicated to the methodology behind crafting websites that pushes boundaries. Our process values curiosity iteration, and experimentation. View some of our techniques on creating projects that leave a lasting impression.

Design &
Development

chapter:

02

chapters

2.1
grids & layouts
2.2
typography
2.3
color
2.4
animation

chapter 2.1: grids & layouts

CURRENT GRID SPECS

columns
12
rows
none
gutter / gap
1rem / 16px

Grids & Layouts

Using a grid can assist in creative cohesive,
precise and satisfying layouts by aligning
and grouping elements within the grid.

There are different types of grids, but the 12 column grid is the most commonly used grid because of it’s flexibility.

try these different layouts

Button Text
layout 1
Button Text
layout 2
Button Text
layout 3
See projects

We are a multidisciplinary design studio specializing in bespoke residential projects.

However, grids are just guidelines
and breaking out of a grid can form completely different designs.

#@$

Chapter 2.2 Type Fundamentals

Typography.

Typography.

Typography.

Typography sets the foundation of any creative websites, period. Whether you’re trying to establish a strong first impression or communicating a message to a target audience, your type has to be dialed in and align with your story and identity.

Typeface
PP Neue Montreal
Letter Spacing
-3%
Line Height
1.1 em

Type usage in
award winning sites

A brief breakdown behind typefaces behind our projects.

Supersolid

Supersolid

For Supersolid, we used Montserrat as the base typeface, then applied a WebGL flowmap effect with chromatic aberration—creating kinetic, distorted typography that became the brand's signature and made it instantly memorable.

typefaces:
Joyride, Montserrat, & Sono
traits:
1.5sec
S-2K

S-2K

For S-2K, the goal was to express the car’s duality of technical precision and raw emotion. A combination of contemporary sans-serif and a monospace typeface to mirrors its multifaceted character that’s inspired directly from the car’s design language.

typefaces:
PP Neue Montreal, PP Formula, IBM Plex Mono
traits:
1.5sec
Mammoth Murals

Mammoth Murals

For Mammoth Murals, we used Obviously Condensed Black to position them as the bold choice in a safe market, creating strong hierarchy that guided users to inquiry points. Suisse for body copy balanced impact with readability and professionalism.

typefaces:
Obviously Condensed Black & Suisse
traits:
1.5sec

chapter 2.3

Colors

Every award-winning site shares one thing: intentional color. It’s not picked from a palette, it’s designed to evoke, to direct, and to tell a story.

Cool tones
Evoke emotions such as calm, sophistication, and trust.
Warm tones
evoke emotions such as energy, passion, and anger.

Examples

Colors on a website are rarely picked from colors or any typical palettes. Rather it’s a combination of carefully using the right accent colors to highlight a specific element or emotion and using secondary and primary colors to support it.

OH Architecture
OH Architecture

We used a monochromatic system to reflect OH Architecture's minimalist design philosophy. Subtle shade variations added dimension while maintaining the refined, gallery-like experience their work demands.

Mammoth Murals
Mammoth Murals

To elevate Mammoth Murals beyond typical mural contractors, we built a monochrome foundation that positions their work as fine art. Yellow and blue accents inject the brand's playful energy at critical moments.

SOGAI™
SOGAI™

SOGAI explores generative AI in fine arts. We used rich teals and dark tones for depth and contemplation, balanced with warm creams to soften the tech-forward subject and make it approachable.

chapter 2.4

Motion

Animation

Interaction

Animations can truly make a website come to life. It can tastefully enhance the user experience by drawing attention and establishing a feeling of a website.

Methods

Any element can be animated, but here are some of the most common ways to  implement motion for the web.

01

34

text

02

hover

03

icons

04

scrolling

Use delays, staggers, and easings to make more organic animations.

Just like in nature, nothing moves in straight lines, every motion influences the next. Delays and easings create that organic rhythm, turning motion into flow.

Duration
1.5 sec
Easing
0.23, 0.32, 0.23, 0.2
stagger
0.025 sec

examples of micro-interactions

Well-crafted micro interactions can turn a plain website into an engaging, memorable experience—making every click, hover, and scroll feel smoother, smarter, and more delightful for your users.

Duration
.6sec
easing
0.87, 0, 0.13, 1
method
split-text (gsap)
Duration
.45 sec
Easing
0.16, 1, 0.3, 1
Method
Overlap & Follow through (CSS)

chapter 3: Final word

And last but not least,  it is important for you to constantly...

Put in the reps

Create passion projects, experiment with animations, and explore new design ideas. The more you build, break, and refine, the sharper your creative instincts get. Make connections, refine your taste, and have fun making websites.

We understand the process of a creative website can be overwhelming so here are is a collection of resources for you to learn and use.

[X].0px

[Y].0px

project by

The creative process of
crafting stand-out websites

active ingredients

webflow

gsap

chapters

01. about

02. design + dev